出海情报局

Cross-border ad toolkit

Know your numbers. Track every click.

Free online tools for cross-border e-commerce and international ad buying: work out ROAS, ROI and CPA on one screen, and build clean UTM tracking links. No sign-up, everything runs locally in your browser.

Online tools

Why these tools

No sign-up

No account, no plugin. Open the page and start. Every calculation happens in your browser — nothing is uploaded.

Built for media buyers

Metrics follow real buying practice: ROAS is judged against your gross-margin break-even, and UTM naming nudges your team toward one convention.

Growing set

The toolbox keeps expanding. Background removal, image upscaling and batch compression are already live on the Chinese site.

In-depth content is in Chinese

Our long-form articles, SOPs and templates on affiliate marketing, attribution, media buying and programmatic advertising are currently available in Chinese only. The tools are multilingual.

Visit the Chinese site