ROI / ROAS / CPA Calculator

Enter spend, conversions and revenue — every metric on one screen

Campaign data

Ad spend

Revenue / GMV

Conversions / orders

Clicks

Impressions

Gross marginoptional, for break-even

Core metrics

ROAS

—

revenue / spend

ROI

—

(revenue − spend) / spend

Profit

—

revenue − spend

Costs and funnel

CPA cost per conversion

—

spend / conversions

CPC cost per click

—

spend / clicks

CPM cost per 1,000 impressions

—

spend / impressions × 1000

AOV average order value

—

revenue / conversions

CTR click-through rate

—

clicks / impressions

CVR conversion rate

—

conversions / clicks

Everything is calculated in your browser and nothing is uploaded. Use actual transaction value (GMV) for revenue; gross margin is used to estimate real profit. Keep every amount in the same currency.